Enhancing international assignees’ performance with online social networks

Purpose – Adjustment to the new locale is one of the primary factors that influence performance on an international assignment. The purpose of this paper is to propose a model that depicts how online social networks may contribute to international assignees’ adjustment via their influence on well-being and knowledge transfer. Design/methodology/approach – The present research uses network theory and readily available technology to develop a model of how online supportive social networks and informational social networks may increase the international assignee’s well-being and knowledge transfer (with prior/next assignees and with the organization). These increases will subsequently have a positive impact on the assignee’s adjustment and ultimately his/her job performance. Findings – Since this paper is conceptual rather than empirical, there are no findings; however, it is argued that online social networks may have a positive impact on an expatriate’s well-being, knowledge transfer, adjustment, and job performance. Research limitations/implications – This paper is a conceptual piece, so data will need to be collected to test the model developed here. Furthermore, other factors may influence international assignee adjustment, such as spouse and/or family adjustment. Practical implications – Suggestions are provided regarding how organizations can utilize in-house or external online social networks to assist international assignees. Originality/value – Despite the ubiquity of online social networks, there is a paucity of research examining the potential impact of online social networks on international assignees.