Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies

Nadia Zahoor and Yong Kyu Lew

Year of publication:	2023
Authors:	Zahoor, Nadia ; Lew, Yong Kyu
Subject:	COVID-19 \| Digital technologies \| Emerging market SME \| Export performance \| International marketing capability \| International strategic alliance \| Strategic flexibility \| Internationales Marketing \| International marketing \| KMU \| SME \| Schwellenländer \| Emerging economies \| Export \| Marketingmanagement \| Marketing management \| Strategische Allianz \| Strategic alliance \| Internationaler Markteintritt \| International market entry \| Unternehmenserfolg \| Firm performance \| Ressourcenorientierter Ansatz \| Resource-based view \| Strategisches Management \| Strategic management \| Coronavirus \| Flexibilität \| Flexibility \| Digitalisierung \| Digitization

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/IMR-12-2021-0350 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10014470114