Enhancing international marketing capability and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Nadia Zahoor and Yong Kyu Lew
| Year of publication: |
2023
|
|---|---|
| Authors: | Zahoor, Nadia ; Lew, Yong Kyu |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 5, p. 1158-1187
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| Subject: | COVID-19 | Digital technologies | Emerging market SME | Export performance | International marketing capability | International strategic alliance | Strategic flexibility | Internationales Marketing | International marketing | KMU | SME | Schwellenländer | Emerging economies | Export | Marketingmanagement | Marketing management | Strategische Allianz | Strategic alliance | Internationaler Markteintritt | International market entry | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Strategisches Management | Strategic management | Coronavirus | Flexibilität | Flexibility | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-12-2021-0350 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470114