Enhancing Involvement and Skills with a Student-Led Method of Case Analysis
| Year of publication: |
1996
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|---|---|
| Authors: | Dröge, Cornelia ; Spreng, Richard |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - 1996, AUTUM, p. 25-34
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