Enhancing loyalty : when improving consumer satisfaction and delight matters
Dennis C. Ahrholdt, Siegfried P. Gudergan, Christian M. Ringle
| Year of publication: |
January 2019
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|---|---|
| Authors: | Ahrholdt, Dennis C. ; Gudergan, Siegfried ; Ringle, Christian M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 94.2019, p. 18-27
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| Subject: | Delight | Satisfaction | Loyalty | Prior consumption experience | PLS-SEM | Nonlinear effects | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.08.040 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011947285