ENHANCING MANAGEMENT EDUCATION RELEVANCE: JOINT CREATION OF KNOWLEDGE BETWEEN BUSINESS SCHOOLS AND BUSINESS

Management education has been criticized for its limited contribution to both students and business. Yet, the traditional education approach has not undergone fundamental changes in decades. A number of new educational models have been proposed, but challenges seem insurmountable when it comes to implementation. This article explores how an effective change in management education could be made through joint creation of management knowledge between business schools and the business community. We argue that this collaboration in knowledge creation complements the new management education models and is helpful to their implementation.