Enhancing market exchanges at the base of the pyramid : the roles of national culture, nontraditional capitals, and transformative technologies
Cheryl Nakata (Department of Managerial Studies, University of Illinois at Chicago, Chicago, Illinois, USA), and Erin Antalis (Department of Anthropology, University of Illinois at Chicago, Chicago, Illinois, USA)
| Year of publication: |
2015
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|---|---|
| Authors: | Nakata, Cheryl ; Antalis, Erin |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 32.2015, 6, p. 762-782
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| Subject: | National cultures | Base of the pyramid | Social capital | Creative capital | Market exchanges | Mobile telephony | Sozialkapital | Nationalkultur | National culture | Niedrigeinkommen | Low income | Entwicklungsländer | Developing countries | Welt | World |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-07-2015-0172 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011517632