Enhancing marketing with engineering : optimal product line design for heterogeneous markets
Jeremy J. Michalek; Peter Ebbes; Feray Adigüzel; Fred M. Feinberg; Panos Y. Papalambros
| Year of publication: |
2011
|
|---|---|
| Authors: | Michalek, Jeremy J. ; Ebbes, Peter ; Adigüzel, Feray ; Feinberg, Fred M. ; Papalambros, Panos Y. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 28.2011, 1, p. 1-12
|
| Subject: | Fertigungsprogramm | Master production schedule | Produktgestaltung | Product design | Conjoint-Analyse | Conjoint analysis | Diskrete Entscheidung | Discrete choice | Modellierung | Scientific modelling |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009007254