Enhancing marketing with engineering: Optimal product line design for heterogeneous markets
| Year of publication: |
2011
|
|---|---|
| Authors: | Michalek, Jeremy J. ; Ebbes, Peter ; Adigüzel, Feray ; Feinberg, Fred M. ; Papalambros, Panos Y. |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 28.2011, 1, p. 1-13
|