Enhancing memorability : do remaining duration prompts affect advertising recall?
Ruifeng Yu; Alan H. S. Chan; Ping Zhao and Yang Gao
| Year of publication: |
2012
|
|---|---|
| Authors: | Yu, Ruifeng ; Chan, Alan H. S. ; Zhao, Ping ; Gao, Yang |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 31.2012, 4, p. 861-876
|
| Subject: | Fernsehwerbung | Television advertising | Dauer | Duration | Werbewirkung | Advertising effects |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009674959