Enhancing mobile advertising effectiveness in Turkey through peer influence

Gözem Güçeri-Uçar

Year of publication:	2013
Authors:	Güçeri-Uçar, Gözem
Published in:	Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 11.2013, 4, p. 1-18
Subject:	Involvement \| Mobile Advertising \| Mobile Marketing \| Peer Influence \| Referral \| Mobile marketing \| Mobilkommunikation \| Mobile communications \| Online-Marketing \| Internet marketing \| Türkei \| Turkey \| Werbewirkung \| Advertising effects \| Mobile Business \| Mobile business \| Konsumentenverhalten \| Consumer behaviour \| Werbung \| Advertising \| Soziale Gruppe \| Social group \| Mobiltelefon \| Mobile phone

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

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