Enhancing museum brands with experiential design to attract low-involvement visitors
Nadine Ober-Heilig, Sigrid Bekmeier-Feuerhahn and Joerg Sikkenga
| Year of publication: |
2014
|
|---|---|
| Authors: | Ober-Heilig, Nadine ; Bekmeier-Feuerhahn, Sigrid ; Sikkenga, Joerg |
| Published in: |
Arts marketing : an international journal ; AM. - Bingley : Emerald, ISSN 2044-2084, ZDB-ID 2625499-2. - Vol. 4.2014, 1/2, p. 67-86
|
| Subject: | Experiential marketing | Audience development | Museum branding | Museum design | Museum | Event-Marketing | Event marketing | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Tourismusmarketing | Tourism marketing | Kulturmarketing | Cultural marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010431492