Enhancing new service development effectiveness : the role of customer participation and the moderating effects of empowerment and satisfaction
Mehran Kamali, Hadi Zarea, Mathew Parackal and Zhan Su
| Year of publication: |
2025
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| Authors: | Kamali, Mehran ; Zarea, Hadi ; Parackal, Mathew ; Su, Zhan |
| Published in: |
The international journal of productivity and performance management. - Bradford : Emerald, ISSN 1758-6658, ZDB-ID 2024364-9. - Vol. 74.2025, 3, p. 889-914
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| Subject: | Customer participation | New service development effectiveness | Customer empowerment | Customer satisfaction | Kundenzufriedenheit | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJPPM-11-2022-0596 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015406198