Enhancing online brand experiences : an application of congruity theory
Seonjeong (Ally) Lee; Miyoung Jeong
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Seonjeong ; Jeong, Miyoung |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 40.2014, p. 49-58
|
| Subject: | Self-image congruity | Online-offline brand image congruity | Value congruity | Online brand experience | Brand trust | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Markenartikel | Brand | Social Web | Social web | Online-Handel | Online retailing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010388602