Enhancing organizational sensemaking : an examination of the interactive effects of sales capabilities and marketing dashboards
Michael T. Krush; Raj Agnihotri; Kevin J. Trainor; Edward L. Nowlin
| Year of publication: |
2013
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|---|---|
| Authors: | Krush, Michael T. ; Agnihotri, Raj ; Trainor, Kevin J. ; Nowlin, Edward L. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 5, p. 824-835
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| Subject: | Sales capability | Marketing dashboards | Customer performance | Marketing efficiency | Sensemaking | Marketingmanagement | Marketing management | Marketing | Performance-Messung | Performance measurement | Sensemaking-Ansatz | Sensemaking approach | Verkaufspersonal | Salespeople | Verkauf | Selling | Ressourcenorientierter Ansatz | Resource-based view | Beziehungsmarketing | Relationship marketing | Dynamische Kompetenzen | Dynamic capabilities |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010211301