Enhancing servitization by international consumer integration : the influence of open innovation and co-creation
Allam K. Abu Farha, Osama Sam Al-Kwifi, Georgia Sakka, Phuong V. Nguyen, Zafar U. Ahmed
| Year of publication: |
2023
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|---|---|
| Authors: | Abu Farha, Allam K. ; Al-Kwifi, Osama Sam ; Sakka, Georgia ; Nguyen Van Phuong ; Ahmed, Zafar U. |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 4, p. 774-797
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| Subject: | Co-creation | Open innovation | Servitization | Kundenintegration | Customer integration | Open Innovation | Innovationsmanagement | Innovation management | Leistungsbündel | Bundling strategy | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-12-2021-0361 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014469954