Enhancing student learning in marketing courses : an exploration of fundamental principles for website platforms
Candice R. Hollenbeck, Charlotte H. Mason, and Ji Hee Song
| Year of publication: |
2011
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|---|---|
| Authors: | Hollenbeck, Candice R. ; Mason, Charlotte H. ; Song, Ji Hee |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 33.2011, 2, p. 171-182
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| Subject: | Website | Betriebswirtschaftsstudium | Graduate business education | Studierende | Students | Lernen | Learning | Digitale Plattform | Digital platform | Marketing | Didaktik | Didactics | Lehrplan | Curriculum | E-Learning | E-learning |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009273955