Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Guda van Noort; Marjolijn L. Antheunis; Peeter W. J. Verlegh
| Year of publication: |
2014
|
|---|---|
| Authors: | Noort, Guda van ; Antheunis, Marjolijn L. ; Verlegh, Peeter W. J. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 33.2014, 2, p. 235-252
|
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Interaktive Medien | Interactive media | Werbewirkung | Advertising effects | Kundendaten | Customer data | Datenschutz | Data protection | Experiment | Niederlande | Netherlands |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010362925