Enhancing the electronic customer relationship management through data mining : a business intelligence approach
M. Vignesh
| Year of publication: |
2010
|
|---|---|
| Authors: | Vignesh, M. |
| Published in: |
Enterprise information systems and implementing IT infrastructures : challenges and issues. - Hershey, Pa. [u.a.] : Business Science Reference, ISBN 978-1-61520-625-4. - 2010, p. 119-139
|
| Subject: | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Betriebliches Informationssystem | Business intelligence system | Electronic Commerce | E-commerce | Data Warehouse | Data warehouse |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003973944