Enhancing the Green Purchase Intention Based on Green Marketing: An Empirical Study from Pakistan
Year of publication: |
2013
|
---|---|
Authors: | Rizwan1, Muhammad ; Ahmad, Shahzad Ubair ; Mehboob, Najma |
Published in: |
Asian Journal of Empirical Research. - Asian Economic and Social Society. - Vol. 3.2013, 2, p. 208-219
|
Publisher: |
Asian Economic and Social Society |
Subject: | Perceived value | Green perceived risk | Green trust | Green purchase intention | Green marketing | Perception |
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