Enhancing virtual presence in e-tail : dynamics of cue multiplicity
Eun-Jung Lee and Jihye Park
| Year of publication: |
2014
|
|---|---|
| Authors: | Lee, Eun Jung ; Park, Jihye |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 18.2013/14, 4, p. 117-146
|
| Subject: | Cue multiplicity | decision affirmation | e-shopping enjoyment | e-tail presence | social approval | social presence | text-based e-tail content | trust | virtual presence | Web site trust | Online-Handel | Online retailing | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Website | Electronic Commerce | E-commerce |
| Extent: | Ill. graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010391418