ENHANCING VISIBILITY THROUGH SUPPLY CHAIN MAPPING - Some Cases from the Hawke’s Bay Region of New Zealand

ASupply chain management brings together and balances the end to end activities of a business from raw material and other inputs, through value added processes, to product or service delivery to the end customer. Tight trading conditions globally have amplified the needs, the benefits, and the risks of imbalances of capacity, supply and demand. This paper is based on a research project initiated by a regional developmental agency of New Zealand. Efforts have been made to complete a supply chain mapping project to assess risks and potential benefits for some regional companies. Paper suggests systematic approaches and tools for mapping supply chains to gain competitive advantage over competitors.