Enough Is Enough! When Identification No Longer Prevents Negative Corporate Associations
| Year of publication: |
2006
|
|---|---|
| Authors: | Einwiller, Sabine A. ; Fedorikhin, Alexander ; Johnson, Allison R. ; Kamins, Michael A. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 34.2006, 2, p. 185-194
|