Enriching Scanner Panel Models with Choice Experiments - Joint use of scanner panel and experimental choice data.
| Year of publication: |
2003
|
|---|---|
| Authors: | Swait, Joffre ; Andrews, Rick L. |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 22.2003, 4, p. 442-460
|