Enriching the concept of employer branding : investigating its impact in the service sector
Asad Abbas Jaffari, Pantea Foroudi, Maria Palazzo, and Morteza Akbari
| Year of publication: |
2024
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|---|---|
| Authors: | Jaffari, Asad Abbas ; Foroudi, Pantea ; Palazzo, Maria ; Akbari, Morteza |
| Published in: |
Employee relations. - Bradford : Emerald, ISSN 1758-7069, ZDB-ID 2031891-1. - Vol. 46.2024, 7, p. 1446-1482
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| Subject: | Employee performance | Employer brand advocacy | Employer branding | Organization performance | Personalmarketing | HR marketing | Dienstleistungssektor | Service industry | Personalmanagement | Human Resource Management | Firmenimage | Corporate reputation | Markenführung | Brand management | Arbeitsleistung | Job performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/ER-02-2024-0076 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015199682