Enriching the customer experience : implications for e-marketers
Year of publication: |
2007
|
---|---|
Authors: | Kim, Hye-yŏng ; Kim, Youn-kyung |
Published in: |
E-Services : opportunities and threats. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0801-3. - 2007, p. 45-62
|
Subject: | Beziehungsmarketing | Relationship marketing | Internet | Computerspiel | Video game | E-Learning | E-learning | Kundenanalyse | Customer analysis |
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