Enriching the customer experience : implications for e-marketers
Hye-young Kim; Youn-kyung Kim
| Year of publication: |
2007
|
|---|---|
| Authors: | Kim, Hye-yŏng ; Kim, Youn-kyung |
| Published in: |
E-Services : opportunities and threats. - Wiesbaden : Deutscher Universitäts-Verlag, ISBN 3-8350-0801-3. - 2007, p. 45-62
|
| Subject: | Beziehungsmarketing | Relationship marketing | Internet | Computerspiel | Video game | E-Learning | E-learning | Kundenanalyse | Customer analysis |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003490245