Enriching the ECSI model using brand strength in the retail setting
| Year of publication: |
2017
|
|---|---|
| Authors: | Sarantidou, Paraskevi |
| Published in: |
European Journal of Management and Business Economics (EJM&BE). - Bingley : Emerald, ISSN 2444-8451. - Vol. 26.2017, 3, p. 294-312
|
| Publisher: |
Bingley : Emerald |
| Subject: | Loyalty | Brand strength | Retail branding | Grocery stores | European Customer Satisfaction Index |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Article |
| Language: | English |
| Other identifiers: | 10.1108/EJMBE-10-2017-017 [DOI] 1019690062 [GVK] hdl:10419/190544 [Handle] |
| Source: |
Persistent link: https://www.econbiz.de/10011946139