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Generation X vs. Generation Y – a decade of online shopping
Lissitsa, Sabina, (2016)
Four generational cohorts and hedonic m-shopping : association between personality traits and purchase intention
Lissitsa, Sabina, (2021)
Generation Z - factors predicting decline in purchase intentions after receiving negative environmental information : fast fashion brand SHEIN as a case study
Zimand-Sheiner, Dorit, (2024)