ENSURING COMPETITIVE ADVANTAGE IN SMES IN THE CONSTRUCTION INDUSTRY IN ROMANIA THROUGH TECHNOLOGICAL INNOVATION

During the current construction firms operating in a competitive environment internally and externally powerful. Confrontation between markets is particularly harsh, and that competition should be seen in its actual size, since only in this way will be able to take all necessary measures to ensure security and development of firms. To remain competitive in a globalized economy, it is essential for firms to invest in research, development and innovation. This is the best strategy to overcome the crisis. This paper describes some important links between the competitive advantage and technological innovation. I will focus not on specific technologies or how to drive research and development, but the means to recognize and exploit the competitive significance that involves technological innovation.