Ensuring international competitiveness : a configurative approach to foreign marketing subsidiaries
Christian Homburg; Andreas Fürst; Christina Kuehnl
| Year of publication: |
2012
|
|---|---|
| Authors: | Homburg, Christian ; Fürst, Andreas ; Kuehnl, Christina |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 2, p. 290-312
|
| Subject: | Tochtergesellschaft | Subsidiary company | Internationales Marketing | International marketing | Wettbewerbsvorteil | Competitive advantage | Organisationstheorie | Organization theory | Klassifikation | Classification |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009524885