Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries
| Year of publication: |
2012
|
|---|---|
| Authors: | Homburg, Christian ; Fürst, Andreas ; Kuehnl, Christina |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 40.2012, 2, p. 290-313
|