Entering and succeeding in emerging countries : marketing to the forgotten majority
A. Coskun Samli
| Year of publication: |
2004
|
|---|---|
| Authors: | Samli, A. Coskun |
| Publisher: |
Mason, Ohio [u.a.] : Thomson/South-Western |
| Subject: | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Schwellenländer | Emerging economies | Entwicklungsländer | Developing countries | Exportmarketing |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXVIII, 186 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | USD 39.95 |
| ISBN: | 0-538-72698-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001928311