Entering into strategic alliances: an empirical test of the direct and interaction effects of managers' attitudes, subjective norms, and perceived behavioral control
| Year of publication: |
2013
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|---|---|
| Authors: | Cavazos, Carmina |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 21.2013, 1 (1.2.), p. 3-24
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