'ENTERPRISE CULTURE': NECESSARY IN PROMOTING ENTERPRISE; LESSONS FROM ENTERPRISE DEVELOPMENT IN ZIMBABWE

The paper investigates the effects of the Zimbabwean national culture on enterprise development. In-depth interviews were carried out with fifteen (15) entrepreneurs and seven (7) members of the community whose role was to support entrepreneurs. It was established that the national culture impeded enterprise development and the factors identified are: bad debt culture, let's-pull-him-down syndrome, dependency syndrome, high living, and absence of role models, refusal to accept entrepreneurship, employing relatives and poor quality goods and services. To promote enterprise development, countries need to identify factors that make up the national culture. The paper also identifies the desired enterprise culture.