Enterprise information systems and digital marketing : advanced issues and implications
Kijpokin Kasemsap
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Kijpokin Kasemsap |
| Published in: |
E-manufacturing and E-service strategies in contemporary organizations. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-3628-4. - 2018, p. 53-71
|
| Subject: | Betriebliches Informationssystem | Business intelligence system | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011862542