Enterprise IT strategy framework for adopting big data analytics and cloud a case on media sector
Year of publication: |
2016
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Authors: | Mohapatra, Sanjay ; Gosh, Moloy Sundar |
Published in: |
International journal of enterprise network management. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1252, ZDB-ID 2212020-8. - Vol. 7.2016, 4, p. 334-364
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Subject: | IT strategy | business alignment | media sector | big data analytics | case study | Big Data | Big data | Mediensektor | Media industries | Data Mining | Data mining | Informationsmanagement | Information management | Strategisches Management | Strategic management | Cloud Computing | Cloud computing | Betriebliches Informationssystem | Business intelligence system | Online-Marketing | Internet marketing |
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