Enterprise one-to-one : tools for building unbreakable customer relationships in the interactive age
Don Peppers & Martha Rogers
| Year of publication: |
1997
|
|---|---|
| Authors: | Peppers, Don ; Rogers, Martha |
| Publisher: |
London : Piatkus |
| Subject: | Kundenmanagement | Datenverarbeitung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXV, 436 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-7499-1712-1 |
| Classification: | Betriebliche Information und Kommunikation ; Marketing |
| Source: |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10004321457