Enterprise strategy: A concept that explicates corporate communication's strategic contribution at the macro-organisational level
| Year of publication: |
2010
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|---|---|
| Authors: | Steyn, Benita ; Niemann, Lynne |
| Published in: |
Journal of communication management : an international journal. - Bradford : Emerald, ISSN 1363-254X, ZDB-ID 21857969. - Vol. 14.2010, 2 (1.1.), p. 106-127
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