Entertainment events in shopping malls : profiling passive and active participation behaviors
Jason Kokho Sit and Dawn Birch
| Year of publication: |
2014
|
|---|---|
| Authors: | Sit, Jason Kokho ; Birch, Dawn |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 13.2014, 6, p. 383-392
|
| Subject: | Einkaufszentrum | Shopping center | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010469825