Enticing and engaging consumers via online product presentations : the effects of restricted interaction design
Cheng Yi, Zhenhui (Jack) Jiang, and Izak Benbasat
| Year of publication: |
2015
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|---|---|
| Authors: | Yi, Cheng ; Jiang, Zhenhui ; Benbasat, Izak |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 31.2014/15, 4, p. 213-242
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| Subject: | virtual product experience (VPE) | restricted interaction | full interaction | enticement | engagement | purchase intention | online product presentation | online video | online selling | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Interaktive Medien | Interactive media | Produktgestaltung | Product design | Kaufmotiv | Consumer motivation |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011385741