Entrepreneur as trust-builder : interaction frequency and relationship duration as moderators of the factors of perceived trustworthiness
Year of publication: |
2015
|
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Authors: | Cherry, Bennett |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 14.2015, 1, p. 97-121
|
Subject: | trust | interpersonal trust | entrepreneur | time | dyadic trust | new venture creation | Vertrauen | Confidence | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Soziale Beziehungen | Social relations | Beziehungsmarketing | Relationship marketing |
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