The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular growth and profitability
Anderson Gwanyebit Kehbila
| Year of publication: |
2021
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|---|---|
| Authors: | Gwanyebit Kehbila, Anderson |
| Published in: |
Journal of small business and entrepreneurship : JSBE. - London : Routledge, ISSN 2169-2610, ZDB-ID 2400459-5. - Vol. 33.2021, 6, p. 689-716
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| Subject: | business model innovation | Entrepreneurship | financial planning | game-changing business plans | go-to-market innovation strategies | marketing management | product innovation | Geschäftsmodell | Business model | Innovationsmanagement | Innovation management | Innovation | Entrepreneurship approach | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Unternehmensplanung | Corporate planning |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08276331.2020.1786646 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012623261