The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular growth and profitability

Anderson Gwanyebit Kehbila

Year of publication:	2021
Authors:	Gwanyebit Kehbila, Anderson
Subject:	business model innovation \| Entrepreneurship \| financial planning \| game-changing business plans \| go-to-market innovation strategies \| marketing management \| product innovation \| Geschäftsmodell \| Business model \| Innovationsmanagement \| Innovation management \| Innovation \| Entrepreneurship approach \| Strategisches Management \| Strategic management \| Marketingmanagement \| Marketing management \| Unternehmensplanung \| Corporate planning

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1080/08276331.2020.1786646 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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