Entrepreneur proactiveness and customer value : the moderating role of innovation and market orientation
Shahbaz Shabbir; Khursheed Ahmed; Hans Ruediger Kaufmann; Ehsan Malik
| Year of publication: |
2010
|
|---|---|
| Authors: | Shahbaz Shabbir, Muhammad ; Ahmed, Khursheed ; Kaufmann, Hans Rüdiger ; Malik, Ehsan |
| Published in: |
World review of entrepreneurship, management and sustainable development. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0573, ZDB-ID 2193382-0. - Vol. 6.2010, 3, p. 189- 205
|
| Subject: | Unternehmer | Entrepreneurs | Innovation | Marketingmanagement | Marketing management | Kundenwert | Customer value | Pakistan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008758997