Entrepreneurial branding : measuring consumer preferences through choice-based conjoint analysis
Fabian Eggers, Felix Eggers, Sascha Kraus
| Year of publication: |
June 2016
|
|---|---|
| Authors: | Eggers, Fabian ; Eggers, Felix ; Kraus, Sascha |
| Published in: |
International entrepreneurship and management journal. - New York, NY [u.a.] : Springer, ISSN 1554-7191, ZDB-ID 2239363-8. - Vol. 12.2016, 2, p. 427-444
|
| Subject: | Entrepreneurial branding | Signaling | Conjoint analysis | Start-ups | Tablet computers | Conjoint-Analyse | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Markenartikel | Brand | Markenimage | Brand image | Marktforschung | Market research | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11365-014-0344-1 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591369