Entrepreneurial Decision and the Strange Behavioural Economics of Elon Musk

We look at several of Elon Musk’s business ventures, forays, and interests: (1) X.com; (2) SpaceX; (3) Tesla; (4) cryptocurrency; and (5) Twitter. We discuss Musk’s decision-making and see whether behavioural economics, especially prospect theory, can help us to better understand his motivations and choices and the ways in which he proceeds in the face of true uncertainty. Recent efforts directed towards connecting decision theory with theories of entrepreneurial behaviour, including those developed by the Austrian School, are examined in the context of Elon Musk’s decisions