Entrepreneurial marketing : a comparative study
Rosalind Jones, Mari Suoranta and Jennifer Rowley
| Year of publication: |
2013
|
|---|---|
| Authors: | Jones, Rosalind ; Suoranta, Mari ; Rowley, Jennifer |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 33.2013, 7/8, p. 705-719
|
| Subject: | Marketingmanagement | Marketing management | Unternehmensgründung | Business start-up | Wissensintensives Unternehmen | Knowledge-intensive industry | KMU | SME | Großbritannien | United Kingdom | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009759757