Entrepreneurial marketing and social networking in small and medium service enterprises : a case study into business dealings in Cameroon
Simon Pierre Sigué and Altante Désirée Biboum
| Year of publication: |
2020
|
|---|---|
| Authors: | Sigué, Simon Pierre ; Biboum, Altante Désirée |
| Published in: |
Journal of African business. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1522-9076, ZDB-ID 2112760-8. - Vol. 21.2020, 3, p. 338-354
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| Subject: | Cameroon | entrepreneurial marketing | marketing strategy | service SME | social networking | Kamerun | KMU | SME | Marketingmanagement | Marketing management | Soziales Netzwerk | Social network | Dienstleistungssektor | Service industry | Entrepreneurship | Entrepreneurship approach | Unternehmensgründung | Business start-up | Marketing | Unternehmensnetzwerk | Business network |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15228916.2019.1625022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012287171