Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
Man Yang, Peter Gabrielsson
| Year of publication: |
July 2017
|
|---|---|
| Authors: | Yang, Man ; Gabrielsson, Peter |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 64.2017, p. 147-160
|
| Subject: | Entrepreneurial marketing | International new venture | Decision-making process | Effectuation | Causation | Business-to-business | High-tech | Unternehmensgründung | Business start-up | Hochtechnologie | High technology | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management | Internationales Marketing | International marketing | Entscheidung | Decision | KMU | SME | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2017.01.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011738515