Entrepreneurial orientation and market orientation as drivers of product innovation success : a study of exporters from a developing economy
Nathaniel Boso and John W. Cadogan; Vicky M. Story
| Year of publication: |
2013
|
|---|---|
| Authors: | Boso, Nathaniel ; Cadogan, John W. ; Story, Vicky M. |
| Published in: |
International small business journal : researching entrepreneurship. - London : Sage, ISSN 0266-2426, ZDB-ID 613488-9. - Vol. 31.2013, 1, p. 57-81
|
| Subject: | exports | entrepreneurial-oriented behaviour | export market-oriented behaviour | export product innovation | Export | Innovation | Produktentwicklung | New product development | Internationales Marketing | International marketing | Exportwirtschaft | Export sector | Entrepreneurship | Entrepreneurship approach | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009740352