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Simple Models for Multiattribute Choice with Many Alternatives: When It Does and Does Not Pay to Face Trade-offs with Binary Attributes
Hogarth, Robin M., (2005)
When should I quit? Gender differences in exiting competitions
Hogarth, Robin M., (2012)
"Take-the-Best" and other simple strategies: why and when they work "well" in binary choice
Hogarth, Robin M., (2003)