Entrepreneurial values, environmental marketing and customer satisfaction : conceptualization and propositions
Sumesh R. Nair; Nelson Oly Ndubisi
| Year of publication: |
2013
|
|---|---|
| Authors: | Nair, Sumesh R. ; Ndubisi, Nelson Oly |
| Published in: |
Enterprise development in SMEs and entrepreneurial firms : dynamic processes. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-2952-3. - 2013, p. 257-269
|
| Subject: | Öko-Marketing | Green marketing | Umweltmanagement | Environmental management | Kundenzufriedenheit | Customer satisfaction | Stakeholder |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009721877